Wine technology · Founded 2021
Aivin
Aivin is a wine-program operating system built around one persistent Record for a serious cellar. Founded by the family in 2021, it is the collective’s vertical software company.
What it does.
Aivin is software first, but serious wine programs do not live in one system. The recurring product keeps the cellar Record current; Aivin Projects handles defined work around it when inventory, POS, purchasing, reporting or multi-property workflows need to be connected, migrated or rebuilt. The point is not another inventory system. It is a durable operating record that stays with the cellar even when people and systems change.
How ownership works.
- Ownership
- Family-founded and controlled; built to hold
- In the group since
- 2021 — founded, not acquired
- Sector
- Wine-program software
- Model
- SaaS + defined Projects
What the collective does not do
It does not decide the product roadmap, wine-program methodology, pricing or customer implementation choices. Aivin leadership owns the product and the customer relationship.
No company in the group has ever been sold, and none is being prepared for sale.
What Aivin can draw on across WFC.
Every WFC company can draw on the same six shared services. Aivin keeps its own leadership, brand, customer relationships and commercial decisions.
Finance
Consolidated accounting, monthly management reporting, treasury and audit coordination.
People operations
Payroll, benefits, hiring support and a single employment framework.
Legal
Contracts, corporate governance, insurance and outside counsel management.
Technology & AI
Security standards, identity and access, vendor consolidation, automation, shared tooling and AI capability.
Capital
Funding for new ventures, acquisitions and growth across the collective, with High Dunes Capital serving as WFC’s capital vehicle.
Marketing & brand
Full-service marketing across strategy, positioning, brand, creative, web, content, demand generation, campaigns, CRM and analytics. Much of this capability is delivered through Pyxl. Aivin keeps its own brand, voice and commercial strategy.