Digital & AI agency · Acquired 2008
Pyxl
Pyxl is an integrated digital marketing and technology agency, and the first company in the collective. Family-held since 2008, it now brings Pyxl, Cobble Hill and HOOK together across strategy, creative, eCommerce, marketing, software and AI engineering.
What it does.
Pyxl helps growing companies scale what is already working without breaking it. Its teams connect strategy, brand and creative, eCommerce, digital marketing, software and AI engineering so clients do not have to stitch those capabilities together across separate partners. Inside the collective, Pyxl is also the execution engine when another WFC company needs design, engineering, automation or growth infrastructure.
Two agencies joined Pyxl by acquisition in 2025. Cobble Hill and HOOK kept their names and client-facing identities while becoming part of a broader Pyxl platform.
Acquisitions into Pyxl.
Both joined in 2025. Both kept their names and client relationships, and both remain part of Pyxl.
How ownership works.
- Ownership
- Controlling interest, held permanently
- In the group since
- 2008 — eighteen years
- Sector
- Integrated digital marketing, creative and technology
- Sub-brands
- Cobble Hill, HOOK
What the collective does not do
It does not set strategy, approve hires, price work or sit in on client meetings. Leadership at Pyxl controls all of that.
No company in the group has ever been sold, and none is being prepared for sale.
What Pyxl can draw on across WFC.
Every WFC company can draw on the same six shared services. Pyxl keeps its own leadership, brand, customer relationships and commercial decisions.
Finance
Consolidated accounting, monthly management reporting, treasury and audit coordination.
People operations
Payroll, benefits, hiring support and a single employment framework.
Legal
Contracts, corporate governance, insurance and outside counsel management.
Technology & AI
Security standards, identity and access, vendor consolidation, automation, shared tooling and AI capability.
Capital
Funding for new ventures, acquisitions and growth across the collective, with High Dunes Capital serving as WFC’s capital vehicle.
Marketing & brand
Full-service marketing across strategy, positioning, brand, creative, web, content, demand generation, campaigns, CRM and analytics. Pyxl is the primary execution engine for much of this capability across WFC while keeping its client work separate from the portfolio companies it supports.